As popular as Google is and considering its ever increasing stock price it probably shouldn’t be a surprise to learn that search engine use is on the rise. According to a report by the Pew Internet and American Life Project, daily search engine use is up from one-third of all users in 2002 to just under 49%. In comparison, 60% of Internet users use email.
Search engine use rose an incredible 69% from January 2002 to May 2008. Using email as a comparison once again, it saw a growth rate of just 15% over the same time period. Based on growth alone, it is safe to say that search engine use is well on its way to match, if not surpass email use on the Internet.
Internet users check online news as the third greatest daily activity at 39% followed by checking weather at 30%. Though social networks like Facebook and MySpace are all the rage these days, visiting these sites doesn’t seem to be a daily activity for the majority of Internet users. In fact, only about 13% of users reported visiting a social networking site every day.
Read more at the Pew Internet & American Life Project Report (PDF).
Brian’s Opinion
These statistics emphasize the reason why Microsoft made a play for Yahoo! and why Google continues its impressive growth. Quite frankly, search engines are a hot commodity right now. Considering the number of websites that come online each day, it’s no wonder why people have to use a search engine to find anything.
Of course, it helps that search engines are being designed for listing more than just websites these days. They are truly being engineered as a “one stop” location to look for websites, music, movies, books, directions and other bits of information. That’s probably why their use is ever increasing.
It’s not good enough for a search engine to simply list websites anymore. It really has to be an online library of information. Google has been very successful at adding functionality around its search engine very early on; and it is for this reason it is king of the search companies right now.
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