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On many of the online shows that I am prone to watch on my typical work day, I have been seeing ads for the “Mojave Experiment”. At first I thought it was a reference to the Area 51/Roswell incident, but Roswell is actually nowhere near the Mojave desert. The Mojave experiment is actually an ad campaign by Microsoft for Windows Vista that is more of a response to the negative criticism that Vista has been receiving. The ad features some random people responding to some questions about Windows Vista. Microsoft asks them questions like “Why haven’t you upgraded yet?” They usually say that they have heard about all the problems. Oddly enough, they don’t show the responses where people say, “I couldn’t afford it”. (Read the full post about ‘Mojave Experiment: Success? Failure? Or Something else?’…)



